Helping Magna recruit up to 2,000 temporary staff a year
Every year, Europe's largest chocolate factory needs up to 2,000 temporary staff in place before its busy season. We mapped their recruitment journey and built the website and films that support it.
A huge employer nobody could find online
Magna is Europe's largest chocolate factory, making confectionery for some of the world's best-known brands. For a business of that size, it had very little presence online.
Every year Magna needs up to 2,000 temporary staff in place before its busy season. Recruitment relied on job centres, word of mouth and local advertising, which made it slow and costly to reach enough people in time.
They asked us to help people find them, show what working at the factory is really like, and make applying simple.
Zero online presence
They had no website, no social media and no digital recruitment channels, so we started from scratch.
High-volume recruitment
Up to 2,000 seasonal roles to fill every year, more than traditional methods could easily reach.
Seasonal pressure
Tight timelines to attract and onboard large numbers of staff before peak periods.
What we did
We mapped Magna's whole recruitment journey, from the first time someone sees a job advert to the day they apply, then built each step of it.
Discovery and strategy
We spent time on the factory floor, getting to know the operation, the people and what makes working there different. That shaped everything that followed, from the messaging to the look and feel.
Website development
A fast, mobile-first careers website with clear job listings, a simple way to apply and honest content about life at Magna. Search was built in from day one, so people looking for local work can find it.
Video production
The recruitment trailer was one key step in the journey. We filmed the real team on the factory floor, so people could see what working there actually feels like before they apply.
Digital advertising
Recruitment campaigns on social media and search, reaching people in the local area and beyond, refined as applications came in.
Analytics and optimisation
Tracking from first visit to completed application, so Magna can see which parts of the journey work best and keep improving them.
What changed
Magna went from almost invisible online to somewhere people can easily find seasonal work. The Magna team were delighted with how the films captured life at the factory.
Life Growth significantly supported how we approach recruitment. The digital presence they built has become essential to our operation. We now have a consistent pipeline of candidates year-round.Fiona, Magna
Everything we delivered
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