Building Europe's Largest Chocolate Factory's Digital Presence
From zero online presence to 20,000 weekly visitors and 2,000+ annual recruits.
A Giant Without a Digital Footprint
Magna is Europe's largest chocolate factory, producing millions of confectionery products annually for some of the world's most recognised brands. But despite their scale and reputation in the industry, they had virtually no digital presence.
This created a significant problem: they needed to recruit approximately 2,000 temporary staff every year to meet seasonal demand. Without an online presence, they were relying entirely on traditional recruitment methods—job centres, word of mouth, and local advertising. It was slow, expensive, and increasingly ineffective.
They came to us with a clear brief: build a digital ecosystem that would attract talent, showcase their operation, and position them as an employer of choice in their region.
Zero Online Presence
No website, no social media, no digital recruitment channels. Starting from scratch.
High-Volume Recruitment
2,000+ seasonal positions to fill annually with traditional methods struggling to deliver.
Seasonal Pressure
Tight timelines to attract and onboard large numbers of staff before peak periods.
Building a Complete Digital Ecosystem
We didn't just build a website—we created a comprehensive digital strategy designed to attract, engage, and convert potential recruits while establishing Magna's brand in the digital space.
Discovery & Strategy
We spent time on-site at the factory, understanding the operation, the culture, and what makes working there unique. This informed everything that followed—from messaging to visual direction.
Website Development
We built a fast, mobile-first website optimised for recruitment. Clear job listings, simple application processes, and compelling content about life at Magna. SEO was baked in from day one to capture organic search traffic.
Video Production
We produced recruitment videos showcasing the factory floor, employee testimonials, and the scale of the operation. Video content humanised the brand and gave potential recruits a genuine feel for the workplace.
Digital Advertising
Targeted recruitment campaigns across social media and search, reaching potential candidates in the local area and beyond. Campaigns were optimised continuously based on application data.
Analytics & Optimisation
Full tracking implementation to measure every touchpoint from first visit to completed application. This data drove ongoing improvements and proved ROI to stakeholders.
From Zero to Industry-Leading
The transformation exceeded expectations. Within months, Magna went from invisible online to a dominant digital presence in their sector.
Life Growth transformed how we approach recruitment. The digital presence they built has become essential to our operation—we now have a consistent pipeline of candidates year-round.— Magna Leadership Team
Full-Service Digital Transformation
Ready for results like these?
Let's talk about what we can build together.