Practical thinking for growing organisations
Straight-talking guides on video, websites, marketing and AI, drawn from real projects. Free to read, no sign-up needed.
Also here: Conversations, honest interviews with entrepreneurs, athletes and creativesThe latest guide
MarketingMapping your customer journey as a small business
How to map every step from first discovery to repeat business, find where people drop off, and fix the gaps.
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Three guides that answer common first questions about budgets, video and AI.
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Showing 27 guides
MarketingMapping your customer journey as a small business
How to map every step from first discovery to repeat business, find where people drop off, and fix the gaps.
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AIAI tools for small teams: where to start (and what to skip)
The first five jobs worth handing to AI, how to trial them safely, and what to leave alone for now.
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AIShould your website have an AI chatbot? An honest guide
When a chatbot helps, when it hurts, and how to set one up so customers still reach a real person.
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AIWriting an AI policy for your organisation (in an afternoon)
A plain-English template for agreeing how your team uses AI, what stays out, and who checks the work.
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AIAI for charities: practical ways to free up time for your mission
Low-risk ways to use AI for bids, reports and comms, so more of your time goes back into the mission.
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WebsitesCan AI build your website? What it does well and where you still need people
An honest look at AI website builders: what they're good for, where they fall short, and how to combine the two.
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WebsitesFix your website before you spend on ads: a 10-point check
Ten quick checks that make sure the visitors you pay for actually turn into enquiries.
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MarketingWebsite, video, follow-up: how great content fits your customer journey
How to use video, your website and automated follow-up together across the customer journey, from first discovery to repeat business and referrals.
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VideoPlanning a film shoot abroad: permits, kit and what can go wrong
Carnets, permits, visas and contingency plans: filming internationally without the drama.
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VideoMeasuring video ROI: the numbers that actually matter
Beyond view counts: how to tell whether your video is really working.
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VideoAI in video production: what it's good for, and where humans still win
A practical look at where AI genuinely helps video production, and where it doesn't.
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VideoCharity video on a budget: telling impact stories people remember
How charities can tell powerful impact stories without a big production budget.
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VideoBrand films and mini-documentaries: storytelling that builds trust
Why documentary-style storytelling is one of the most powerful tools a brand has.
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VideoRecruitment videos that attract the right people
Why honest, day-in-the-life films outperform glossy recruitment adverts.
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VideoVertical video for business: what actually works on Reels, TikTok and Shorts
How businesses can use short vertical video without chasing every trend.
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VideoCustomer testimonial videos: how to get real stories on camera
How to find, prepare and film customers so their stories feel genuine.
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Start-upsHow much should a startup spend on digital?
A founder's guide to budgeting for websites, marketing and digital presence.
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VideoYour 2026 video plan: one shoot, a whole year of content
How a single, well-planned shoot day can fuel twelve months of content.
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Start-upsApp launch marketing: a 90-day strategy that actually works
A practical marketing plan for launching your app.
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Video7 types of business video (and when to use each one)
Explainers, testimonials, brand films and more: which video does which job.
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Start-upsWhy your SaaS website isn't converting
Key fixes that turn visitors into paying customers.
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VideoHow much does a business video cost in the UK? An honest breakdown
What really drives the price of a business video, and how to get the most for your budget.
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AIAI transformation for small businesses
How SMEs can use AI without enterprise budgets.
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VideoVideo production in 2026: strategy-first filmmaking
Cinema-quality video that costs a fraction.
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MarketingThe end of spray and pray marketing
Stop wasting budget on people who will never buy.
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WebsitesWhy most websites fail
The uncomfortable truth about website conversion.
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MarketingBrand positioning that actually works
Attract the right customers, and repel the wrong ones.
Read the guidePeople building something worth talking about
Honest interviews with entrepreneurs, athletes and creatives about how they started, what knocked them down and what kept them going.
ResilienceSteve Judge
The eight stages of resilience, visualisation, and why every journey starts with a quarter turn.
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Property and podcastingNicole Bremner
From Wall Street to building homes across London and on to podcasting, on adapting, focus and wintering.
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International businessBrian Marcel
Building a business in Eastern Europe as the Berlin Wall fell, on risk, cash flow and hiring well.
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