How we collect, use and look after your information, written in plain English.
In plain English: we only collect what we need to talk to you, deliver great work and run our business. We never sell your data. You can ask to see, correct or delete it at any time by emailing hello@lifegrowth.digital.
Contents
Life Growth Digital is a trading name of Life Growth Limited, a company registered in England and Wales (company number 12999552), with its registered office at 43 Mayfair Grove, Priorslee, Telford, England, TF2 9GJ. For personal data we collect about you as described in this policy, we are the data controller. We are registered with the Information Commissioner's Office (ICO), registration number ZB818053.
This policy covers our main website lifegrowth.digital and our client guides at start.lifegrowth.digital, media.lifegrowth.digital, web.lifegrowth.digital, app.lifegrowth.digital and cej.lifegrowth.digital.
Contact us about privacy at hello@lifegrowth.digital.
We do not intentionally collect special category data (such as health, religion or ethnicity). If a project involves this kind of data, for example filming in a healthcare setting, we will agree extra safeguards with you first.
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Responding to enquiries and preparing proposals | Legitimate interests (responding to people who contact us) or steps before entering a contract |
| Delivering projects, managing our relationship with clients, and invoicing | Contract, and legal obligation for financial records |
| Keeping records of signed agreements, approvals and consents | Contract, legal obligation and legitimate interests (being able to show what was agreed) |
| Filming, photographing or recording people for client projects | Consent, or legitimate interests for people incidentally in the background, with signage and the option to opt out |
| Customer research interviews and user testing | Consent |
| Website analytics and advertising measurement | Consent (through our cookie banner) |
| Showing completed work in our portfolio | Legitimate interests, and the consent given in release forms |
| Sending occasional updates and insights | Consent, or the "soft opt-in" for existing clients, with an unsubscribe link in every message |
| Protecting our business, and establishing or defending legal claims | Legitimate interests and legal obligation |
We do not make decisions about you based solely on automated processing that have legal or similarly significant effects. We use AI tools to help us work efficiently, for example for drafting and summarising, always with human review and never to make such decisions about you. We do not enter your personal data into AI tools that use it to train their models.
Our websites and client guides include forms (such as the contact form, project questionnaires and change requests) and online signing for documents such as proposals, approvals, data processing agreements and consent forms.
Ruby, our website assistant. Ruby is a virtual assistant on our website, powered by Claude, an AI model made by Anthropic, which acts as our processor. Anthropic is based in the United States. When you chat with Ruby, your messages and the page you are on are sent to Anthropic to produce a reply. We keep chat logs on our own server for 30 days so we can check Ruby's answers and improve them, then they are deleted automatically. We don't store your IP address, only a scrambled version used to prevent misuse. Ruby only asks for your name and email if you choose “Pass this to the team”, and your details and the chat then reach us like any other enquiry. Please don't share sensitive personal information in the chat.
When we film or photograph people for a client, the client is usually the controller of the final content and decides how it is used. We collect signed consent and release forms from identifiable contributors (and from a parent or guardian for anyone under 18), and we keep these with the project records. Contributors can withdraw consent before publication by contacting us. After publication, we and our client will make reasonable efforts to remove their contribution from future edits. Raw footage is stored securely and deleted in line with section 10.
We use a cookie banner so you can choose which cookies we use.
Non-essential cookies are only set if you click "Accept All". You can change your mind at any time by clearing cookies for our site in your browser. We also use Google Fonts, which means your browser connects to Google's servers to load fonts, and Google receives your IP address.
We never sell your personal data. We share it only with service providers who help us run our business, under contracts that require them to protect it:
We may also share data if required by law, or to protect our rights or the safety of others.
Some of our providers, such as Google, Microsoft and Web3Forms, may process data outside the UK, including in the United States and the European Economic Area. Where this happens, we rely on UK adequacy regulations (including the UK–US data bridge, where the provider is certified) or appropriate safeguards such as the UK International Data Transfer Agreement or Addendum. When we work with clients abroad, we will also respect the data protection laws that apply to them, and agree how data is handled in the Proposal or our Data Processing Agreement.
| Information | How long |
|---|---|
| Enquiries that don't become projects | Up to 2 years |
| Client project records, contracts and invoices | 6 years after the project ends (legal and tax requirements) |
| Signed agreements, approvals and release forms | For as long as the content is in use, plus 6 years |
| Raw footage and unused recordings | 12 months after delivery, unless the client asks us to keep or return it |
| Research interview recordings | Up to 6 months after the research project ends |
| Analytics data | 14 months |
When we build or manage a website, app, CRM or email system for a client, or handle their customers' data, we act as that client's data processor. We only process that data on the client's instructions, under a Data Processing Agreement. If you are one of our client's customers or users, please contact the client directly about your data. We will help them respond.
We protect personal data with appropriate technical and organisational measures, including encrypted connections (https), two-factor authentication, access controls, secure backups and encrypted storage for footage. No system is completely secure, but if a data breach affects you and puts your rights at risk, we will tell you and the Information Commissioner's Office (ICO) where required.
Under UK data protection law, you have the right to:
To exercise any of these rights, email hello@lifegrowth.digital. We will respond within one month. There is usually no charge.
If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
We only send marketing emails if you have opted in, or if you are an existing client and we are telling you about similar services, in which case you can opt out at any time. Every marketing email includes an unsubscribe link. We never buy or rent mailing lists.
Our websites and services are not aimed at children. We only film or record children for client projects with the written consent of a parent or guardian, with a responsible adult present, and with our DBS-checked crew.
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.
Email: hello@lifegrowth.digital
Post: Life Growth Limited, 43 Mayfair Grove, Priorslee, Telford, England, TF2 9GJ